This year the fourth Hong Kong Antiquarian Bookfair will be held on Friday, Saturday, Sunday 3rd, 4th and 5th of December at the Hong Kong Exhibition Centre.

The fair is organized by Cornstalk Bookshop, Yushodo Bookshop from Tokyo and Swindons Books of Hong Kong.

So far we have had a number of Australian exhibit and visit. The Australians who have exhibited so far include: Cornstalk Bookshop, Kay Craddock, Asia Book Room, Douglas Stewart, Rare and Fine Books, Hordern House, Nick Ingleton and Barbara Hince.

Each year the fair has improved in attendance by the public and in takings.

Last year 17 of the exhibitors gave us an approximation of their sales at the Hong Kong Antiquarian Book Fair 2009. The total approximated sales of these 17 exhibitors was HK$3,247,500, which amounted to average sales of HK$191,024 per exhibitor. In Australian dollars that translates to total take of approximately $500,000 and average take of approximately $30,000.

So if you can be an average bookseller it makes it a worth while venture.

The cost of exhibiting is $14,000 Hong Kong for a half booth and $25,000 Hong Kong for a full booth. Translated means $2150 for a half booth and $3850 for a full booth. Other costs are airfares of about $1800, transport of books $3000 and accommodation $1000 (good accommodation in Hong Kong ranges from $120 to $500 Australian per night – I am a $120 a night person). Total cost including all expenses for an Australian exhibitor then becomes $9600 for a full booth or $7900 for a half booth.

Of course if you are smart and sharp you may be able to get better deals with the airlines or use frequent flyer points or take smaller items and bring all your items as personal luggage and make it a cheaper affair.

It is a very good chance to meet international colleagues, expand your own market and gain valuable experience in antiquarian bookselling in the international market

So far from the UK we have Quaritch, Maggs, Books of Asia, Lucius Books, Allsworth Books, Barbara Grigor Taylor, Bernard Sharpiro, Sophie Schniedman, Pablo Butcher, Jonkers and from Germany Manfred Nosbusch, from Netherlands Leen Helmink, Frederick Muller, from France Oriens, from India Ash Indian Booksellers, from Japan Yushodo, Agawatosho, Maruzen, Bondi Books (yes that’s right there is a Bondi Books in Tokyo!), Asakuraya, from USA 19th Century Rare Books, Antipodean, David Brass, Old Imprints, Justin Schiller, Rob Rulon-Miller, from Hong Kong Wattis Fine Art, Indosiam Books, Lok Man Rare Books, Picture This Gallery, from Taiwan Jiu Xiang Ju Books, From Thailand Lowendahl Rare Books, and from mainland China Cathay Bookshop.

In previous years we have had customers from China, Japan, Korea, Thailand, Taiwan, The Philippines, mainland China, Australia, New Zealand and other countries. They have purchased all sorts of books – books on China and Asia, antiquarian books in diverse fields, private press books, modern first editions, etc. Some dealers have picked up customers as a result of exhibiting in Hong Kong and all have had a very good time

If you want to join booksellers already coming please let me +612 9660 4889 or admin@cornstalk.com.au

Paul Feain

Booksellers Deadlines

14th June
Company Information Form
14th June
Deposit Payment
28th June
Materials for publicity
16th August
Catalogue - information from booksellers who want their pages designed
1st September
Catalogue questions and enquiries
13th September
Catalogue pages - Must meet all printing requirements
20th September
Full Payment deadline
Organizing Committee
Mr Paul Feain

The Cornstalk Bookshop - Sydney
http://www.cornstalk.com.au

books@cornstalk.com.au
Mr Christopher Li
Swindon Book Co. Ltd - Hong Kong
http://swindonbooks.com
marketing@swindonbooks.com
Mr Mitsuo Nitta
Yushodo Ltd. - Tokyo
http://www.yushodo.co.jp
nitta@yushodo.co.jp
 
 
Accounts & Events Management
Swindon Book Co. Ltd - Hong Kong
http://swindonbooks.com
marketing@swindonbooks.com
Ellie Aroney
Catalogue & Web Site
The Cornstalk Bookshop - Sydney
http://www.cornstalk.com.au
admin@cornstalk.com.au
Dates
December 2010
Friday 3rd
Saturday 4th
Sunday 5th

Opening Hours (to be finalized)

Friday (4/12/09)
9:00am – 3:00pm -- Set-up for Exhibitors
5:00pm – 10 pm -- Fair starts

Saturday (5/12/09)
12:00pm-7:00 pm -- Fair opening hours

Sunday (6/12/09)
12:00pm-5:00pm -- Fair opening hours
5:00 pm -- Fair closed and pack-up


Costs
Full Stands - $25,000
Half Stands - $14,000
* All prices in Hong Kong Dollars

Venue
Exhibtion Hall A1
Hong Kong Exhibition Centre
China Resources Building
26 Harbour Road, Wanchai, Hong Kong


This spacious venue is well known among the locals and is one stop away from Admiralty Hong Kong.

Publicity

After last year's success will conitinue the appointment of Sage Communications. Publicity will be aimed at Hong Kong residents both expatriate Westerners and the Asian community and will feature in advertising campaigns in the local media with publicity in the most prominent publications.

Booths
Standard booth ( 3m x 3m x 2.5m high ) will include:
1 x fascia board : Company name & Country location & Booth number
1 tall glass showcase - lockable with 50W halogen lights
9 meters of shelving
1 square 1m table & 2 chairs
Lighting - 2x long arm spotlights

Please note that each stand has three walls, that you are being provided with bookshelves and not movable book cases as is normal in most book fairs. The stands have one glass show case built and attached to the side wall. The lockable doors will open outwards into the aisles. The side walls will be blank and you may have things hanging from here. There will be picture wires available. You may use blue tac or similar things but no nails or pins.


Shipping

UBI Logistics Australia

Peter Guife
1753 Botany Road
Banksmeadow NSW Sydney
Email peter.giufre@au.gotoubi.com
0ffice 61 (0)2 93553888
Mobile 61 (0) 488238981
Fax 61 (0)2 93167788
Skype peter.giufre

 

Travel Visas
Generally speaking there are no visas required to visit Hong Kong. You should check with your government before you travel. If you wish to visit Mainland China before or after you will be required to have a visa.

Payment
Bank Deposit
Please contact Crystal marketing@swindonbooks.com
Please note that you should also add any bank fees.

Credit Card
Payments may also be made by credit card.
Master Card and Visa only.
American Express not excepted.
If paying by credit card, please pay an extra 2% to cover bank costs.

14th June - Deposit deadline

20th September - Full payment deadline

Dinner
Dinner is on the Saturday night and is included in the booth price. The dinner will be a sumptuous affair with Asian style food. There will be many courses and it will be a fulfilling affair. Please let us know by November 15th if you have any special requirement (i.e. vegan, allergic to shellfish). Drinks are not included in the price.

Please contact Crystal for food requirements or other arrangements.
marketing@swindonbooks.com

Terms and Conditions
Security badges must be worn by all exhibitors and staff.

Clear plastic bags and security labels are being printed and all goods sold will be put in the bags and sealed. If items are too large then pick up will take place at the reception desk.

No one may close up early

The only insurance provided by the organizers is any compulsory Hong Kong public liability cover. The organizers will not be held responsible for any loss or theft.

There will be a room set aside for storage of boxes. There will also be a lounge area with limited refreshments. It is Hong Kong so space is limited and at a premium.

Accommodation
Last year we recommended the following hotels that were close to the fair.
We hope to be organizing special rates soon.

The Novotel

The Renaissance

Catalogue Specifications

Ellie Aroney will be responsible for the production of the catalogue and any questions should be directed to her. Each exhibitor will receive 3 copies & 10 tickets.

Content
Header - Company Name
- Contact Details
Body - Descriptions of fabulous books and items for sale
- Images
The rest is up to your imagination!

Pages allocated for free:-
Full Stand - 2 colour pages
Half Stand - 1 colour page

If you would like additional pages
Black & White Pages HKD 1250
Color Pages HKD 2500

Technical requirements:-
Page size 18x25cm
Provide bleeding (5mm) and crop marks
Allow a boarder of 1.5cm top, bottom and sides
Please save all images in CMYK
Save PDF files in CMYK and Highest quality Print Possible
Please outline everything

If this sounds too difficult Ellie can design your page. Charges apply and the deadline for a word document and colour images must be provided by 16th August.

If this all sounds okay, but you might need a little help with the technical side of things, or you have technical questions please contact Ellie before the 1st September.

Final deadline - pages must meet all printing requirements by 13st September.

You can help us drum up interest for the book fair. Send us information on items which you want to highlight that might create interest! (300dpi high quality print jpeg images + information) Anything, Chinese, Oriental, something with an extraordinary price, or something super cheap that might have some local interest.

To meet press deadlines it is important that we receive this information no later than the 28th June.

Contact Ellie Aroney admin@cornstalk.com.au